Consumer reviews online have become a major factor in business reputation and brand image due to the popularity of TripAdvisor, Yelp, and online review websites. A negative review can damage the reputation of a business and this has created a new industry of reputation management where companies attempt to remove or hide bad reviews so that more favourable content is found when potential customers do research. [3]

An expert review usually refers to a review written by someone who has tested several peer products or services to identify which offers the best value for money or the best set of features. An example of this is Amazon Vine. Amazon Vine is a program which was introduced to "help their fellow customers make informed purchase decisions". [4] This program is invite-only and is designed to generate reviews for product vendors that Amazon works with. [5]

One type of user review can be in the physical world, such as a video reviewing a product or software. This is common on platforms such as YouTube.

The advice in this brochure is a general guide only. We strongly recommend that you also follow your assignment instructions and seek clarification from your lecturer/tutor if needed.

The critical review is a writing task that asks you to summarise and evaluate a text. The critical review can be of a book, a chapter, or a journal article. Writing the critical review usually requires you to read the selected text in detail and to also read other related texts so that you can present a fair and reasonable evaluation of the selected text. 

At university, to be critical does not mean to criticise in a negative manner. Rather it requires you to question the information and opinions in a text and present your evaluation or judgement of the text. To do this well, you should attempt to understand the topic from different perspectives (i.e. read related texts) and in relation to the theories, approaches and frameworks in your course.

Consumer reviews online have become a major factor in business reputation and brand image due to the popularity of TripAdvisor, Yelp, and online review websites. A negative review can damage the reputation of a business and this has created a new industry of reputation management where companies attempt to remove or hide bad reviews so that more favourable content is found when potential customers do research. [3]

An expert review usually refers to a review written by someone who has tested several peer products or services to identify which offers the best value for money or the best set of features. An example of this is Amazon Vine. Amazon Vine is a program which was introduced to "help their fellow customers make informed purchase decisions". [4] This program is invite-only and is designed to generate reviews for product vendors that Amazon works with. [5]

One type of user review can be in the physical world, such as a video reviewing a product or software. This is common on platforms such as YouTube.

The Critical review: or, Annals of. - Internet Archive


The Critical Review

Posted by 2018 article

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