Our Word of the Year choice serves as a symbol of each year’s most meaningful events and lookup trends. It is an opportunity for us to reflect on the language and ideas that represented each year. So, take a stroll down memory lane to remember all of our past Word of the Year selections.

It wasn't trendy , funny, nor was it coined on Twitter , but we thought change told a real story about how our users defined 2010. Unlike in 2008, change was no longer a campaign slogan. But, the term still held a lot of weight. Here's an excerpt from our Word of the Year announcement in 2010 :

The national debate can arguably be summarized by the question: In the past two years, has there been enough change? Has there been too much? Meanwhile, many Americans continue to face change in their homes, bank accounts and jobs. Only time will tell if the latest wave of change Americans voted for in the midterm elections will result in a negative or positive outcome.

Our Word of the Year choice serves as a symbol of each year’s most meaningful events and lookup trends. It is an opportunity for us to reflect on the language and ideas that represented each year. So, take a stroll down memory lane to remember all of our past Word of the Year selections.

It wasn't trendy , funny, nor was it coined on Twitter , but we thought change told a real story about how our users defined 2010. Unlike in 2008, change was no longer a campaign slogan. But, the term still held a lot of weight. Here's an excerpt from our Word of the Year announcement in 2010 :

The national debate can arguably be summarized by the question: In the past two years, has there been enough change? Has there been too much? Meanwhile, many Americans continue to face change in their homes, bank accounts and jobs. Only time will tell if the latest wave of change Americans voted for in the midterm elections will result in a negative or positive outcome.

A friend and I were daydreaming together about going to one of the unicorn cafes in Japan or Thailand. I’m a strange conglomeration. The part of my brain that isn’t obsessed with punk music and Gothic fashion and horror movies is overrun with visions of fluffy bunnies and dayglo rainbows and candy that grows on trees. I never claimed to be normal.

This is why I need to be filthy rich. I need a mansion with endless rooms that I can customize into small worlds of their own. We’d have Halloweentown and a whole Nightmare Before Christmas area, a spa retreat tricked out like a hidden mermaid cove complete with waterfalls tumbling down mossy walls and deep stone pools to splash in. I’d have a recreation of Eloise’s NYC Plaza bedroom, an ice bedroom with frosty strings of colored lights embedded in the walls and fur throws piled deeply on the beds. And we’d have a cafe exactly like the Unicorn Cafe in Bangkok , with every inch a pastel rainbow delight.

This book is adorable personified, relentlessly cute from cover to cover. They really didn’t miss a beat here, from the rainbow cover font to the perfect pink endpages. Even the dedication is a heart-shaped eighties throwback reminder of quickly scrawled notebook declarations of BFF-ness.

Personalised Notebook in a Unicorn Design. Buy online


‘NSP & The Last Unicorn’ Spiral Notebook by Lady-Red

Posted by 2018 article

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